PROJECTS
Electronic Arts Intermix
2024 | Client Work
Oppia Feedback Feature
2023
Oppia Heuristic Report
2024
Greenlight Bookstore
2024 | Student Work
CONTACT
I am a product designer with a passion for impact.
I want to design products that bring joy and value to the people around me. Whether that is connecting students with resources, or helping dungeon masters create more engaging stories.
I personally get excited to take on new challenges or use emerging technologies.
RESUME
Experience
09/24 - Current
Center for Digital Experiences at Pratt Institute
Contract UX Consultant
09/24 - 12/24
Electronic Arts Intermix
Contract UX Consultant
Provided insights and recommendations based on moderated user testing and usability testing conducted for EAI’s educational streaming platform.
02/23 - 02/24
Oppia.org
Open Source | Design Lead
Led the Learner and Contributor Experience Team for Oppia.org, an education platform designed specially for under-resourced communities worldwide. As a lead, I conducted weekly design meetings for project management of platform features for both the learner’s experience and lesson creation through lesson editing tools. As a designer, I worked on user feedback submission, donation user flows, and design systems.
Led the design and research efforts for the feedback function on the web platform, taking the project from ideation to successful launch.
Spearheaded the redesign of the donation user flow, collaborating with UX writers and researchers to increase donations and clarify Oppia's non-profit status.
Created Oppia’s first Design System and integrated a new design systems team into Oppia’s workflow. This prevents designers from wasting time recreating existing assets and keeps teams up to date on new projects and features.
10/17 - 12/22
Otherside Deli
Design Founder & Business Owner
Conceptualized, launched, and successfully expanded Otherside Deli from a food truck to a recognized brick-and-mortar establishment, earning awards such as Eater’s Austin Essential Restaurant and MSN’s best sandwich in Texas. I attribute design thinking and iteration to the deli’s success.
Customer Experience - Discover, define, develop, and deliver issues our customers were facing. For example, after discovering the price and the size of our offerings were a roadblock for some customers, we introduced portioning options with much success. Our average ticket price went down, but our profit percentage and total tickets per day went up.
Brand Identity - Developed and iterated on brand voice and persona across various platforms, including in-person interactions, social media, and email marketing.
Content Design - Using our brand persona, I created copy, imaging, and video for social media, email marketing campaigns, and story prompts to food media outlets.
UX Research - Conducted market research, competitive analyses, and face to face customer problem-solving to improve business operations and customer satisfaction.
Measuring Impact - Monitored metrics including POS data, customer and employee feedback, and social media metrics to drive continuous improvement. Iterations were implemented with a 3-month commitment.
Education
2024-2026
Pratt Institute
MS, Information Design
New York, NY
2006-2010
Rutgers University
BFA, Photography
New Brunswick, NJ
2024-Current
AIGA NY Mentorship Program
New York, NY
Skills
Design
Prototyping
Wireframing
Design Systems
Design Thinking
ADA Compliance
Interaction Design
Research
Usability Testing
Heuristic Evaluations
Moderated User Testing
Card Sorting
ADA Competitive Analysis
Tree Testing
Development
HTML / CSS
Framer
Webflow
Project Management
